With
online video quickly to become key means for people to meet their information
and entertainment requirements, small businesses that fail to include it in
their internet marketing strategies will perform so at their peril.
Video
may be the future of content marketing. That's, if it's not the here and from
now on. Various studies show more than 50 % of companies are already utilizing
the medium – a figure that may be predicted to rise as increasingly more realize
the possibilities. Nielsen claims 64% of entrepreneurs expect video to dominate
their strategies in the near future. It's not difficult to realize why.
Is
video really feasible for small businesses? Absolutely. Production costs have
fallen significantly in recent years and you no longer require being a
technical whiz to see how to use it. Apps for example Twitter's Vine, with its
six-second utmost clip length, have dramatically increased the opportunity for
businesses on a limited budget to have stuck in. Nevertheless, if you're to realize
a decent bang for your buck, you will need to bear these in mind.
Do
you have the time and energy to write 1.8 million words and phrases? That’s the
equivalent of 3, 600 typical web pages. If you write an average of just one web
page an hour, it would take you 150 days of writing to own impact of one minute
connected with video.
When
you look at it this way, online video marketing is the actual single most
practical use for your marketing time and effort. Not convinced yet? Here are
15 more big
corporate video singapore marketing numbers which should make you sit up
and get sucked in.
The
percentage of online shoppers with a major retailer’s website who explained
they find video helpful making shopping and buying decisions. Retailers who
provide online video to show off their products report the products with video
sell more than products with no video.
Video
clip marketing increases sales and brings. If you're not using online video
media marketing, TV Commercial, you're losing
customers to those that do. Businesses that incorporate video marketing into
their overall marketing strategy see higher engagement rates, higher
click-through rates and higher conversion rate. Why would you leave all that
value sitting on the table?
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